If Coke funds 1000 studies in to the effect of exercise, and they all demonstrate "not exercising enough" is a contributing factor to obesity then the media will be full of stories about how no exercise makes you fat, and Coke will have successfully made it look like their products aren't to blame. The 1000 studies could all valid science but there's still a problem because it's skewing the amount of evidence away from diet and towards exercise, when the reality is that both are important.
>it's skewing the amount of evidence away from diet and towards exercise, when the reality is that both are important.
I very much doubt that a series of studies, if valid, and even if funded by Coke, is "skewing" the amount of evidence.
It's common knowledge that fitness is dependent on diet and exercise. I don't see much wrong with a corporate entity producing legitimate science that happens to support their product (if that's the case here), especially in a maternalistic society like the US, that wants to "ban" things like soft drinks for "the good" of the populace.
