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“Rocketr is a bottom-up approach to knowledge management. We connect people through their notepads. Basically, people take notes and decide how to share them. The primary mechanism by which they share them is through co-authored notebooks."

"2. I stripped out so much of the marketing jargon (a YC rule)"

No, you didn't. I couldn't understand what you were talking about. "Knowledge management" is jargon."Connecting people" is jargon.

"Rocketr is about having one author for a given note, and a threaded conversation around it."

I thought Rocketr was about "co-authored notebooks"(your words). So we co-author notebooks but not notes?

"Rocketr bridges two worlds that could not be further apart right now how we capture information (using personal tools), and how we get work done (using team-based tools). We’re betting that these worlds will converge, because if they don’t, it will get harder and harder for teams if they can’t collaborate at the speed that information is changing around them. Oh and the medium we use to facilitate all this, is note-taking something we all know how to do."

That still doesn't tell me what Rocketr does.

"Organizations need this to drive innovation" = Marketing speak that says nothing.

I still have no clue what Rocketr does or how it works after reading your blog post. Keep it short and simple.



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