I worked at Pardot around the time Salesforce started using this same language in internal announcements about Pardot.
Our Pardot leadership translated for us and provided the necessary context: Pardot is being killed. The plan was to start building the product that would replace it, stop selling new contracts, rename Pardot in the meantime so the change wouldn't be as noticeable, and in a timeline of "by 10 years from now" Pardot wouldn't exist anymore.
This is Salesforce for "last call for the lifeboats, we're gonna capsize the boat."
Our Pardot leadership translated for us and provided the necessary context: Pardot is being killed. The plan was to start building the product that would replace it, stop selling new contracts, rename Pardot in the meantime so the change wouldn't be as noticeable, and in a timeline of "by 10 years from now" Pardot wouldn't exist anymore.
This is Salesforce for "last call for the lifeboats, we're gonna capsize the boat."