This extends further than most people realize. If agents are the primary consumers of your product surface, then the entire discoverability layer shifts too. Right now Google indexes your marketing page -- soon the question is whether Claude or GPT can even find and correctly describe what your product does when a user asks.
We're already seeing this with search. Ask an LLM "what tools do X" and the answer depends heavily on structured data, citation patterns, and how well your docs/content map to the LLM's training. Companies with great API docs but zero presence in the training data just won't exist to these agents.
So it's not just "API docs = product" -- it's more like "machine-legible presence = existence." Which is a weird new SEO-like discipline that barely has a name yet.
We're already seeing this with search. Ask an LLM "what tools do X" and the answer depends heavily on structured data, citation patterns, and how well your docs/content map to the LLM's training. Companies with great API docs but zero presence in the training data just won't exist to these agents.
So it's not just "API docs = product" -- it's more like "machine-legible presence = existence." Which is a weird new SEO-like discipline that barely has a name yet.