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> Finding "the best" of a product is an obscure hobby. And I'm all for finding joy in an obscure hobby. But I have a hard time believing that Mr. Curtis is any more liberated by the flatware that he spent 6-months researching than I am by the set I happened upon at Crate and Barrel.

There is definitely something to it, even if it is largely psychological.

Take music as an analogy. I'm not an obsessive audiophile by any means, but I have all my music stored in lossless file formats. In practice it probably doesn't make a significant difference to my listening experience, but there is an undeniable satisfaction in knowing I have 'the best'.

I can tick that box off my metaphorical to-do list. I don't have to worry about the file encoding detracting from my listening experience. I'm not left wondering whether the grass is greener on the other side.



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